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Product Metrics That Matter: Activation, Retention, and the Aha Moment

· 9 min read
Pere Pages
Software Engineer
An activation funnel beside a retention curve with a glowing spark at its peak, in indigo

Product metrics answer a different question from "is the frontend fast?" — they ask whether the product delivers value: do people show up, do they reach the aha moment, do they come back, and do they stick around. Almost all of it is measured in the browser by frontend event tracking, but the numbers describe the product, not the frontend's health. Here's the set that actually changes decisions.